Use Google Analytics to learn which online marketing initiatives are cost-effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic and increase your conversions and profits.
More enterprise features
Google Analytics now makes the features that experts demand easy to use for everyone. Gain rich insights into your website traffic with Advanced Segmentation, Custom Reporting, Motion Charts and more.
Improve your online results
Learn more about where your visitors come from and how they interact with your site. You'll get the information that you need to write better ads, strengthen your marketing initiatives and create higher-converting websites. Learn more about the benefits. Google Analytics is free for everyone, whether you are an advertiser, publisher or site owner.
Test your website and increase conversions.
You can now use your Google Analytic login to access Website Optimizer. Find out which page designs, headlines and graphics convert the most visitors.
